The New Day Launches in Britain: Success or Risk?

 

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Photo Courtesy: http://www.bbc.co.uk/news/business-35685156

In today’s time and age, when the world is going digital from print, Britain takes a bold step in launching its very first national newspaper (in print) after a span of thirty years. This initiative itself is commendable because of two reasons. First, a newspaper is brought out in print form, when veteran newsprints like The Independent is all set to wrap up its print edition and go online. Second, after thirty years a new newspaper is being launched. This only highlights the fact that for the past three decades, there has been a leading monopoly of newspapers such us The Guardian, The Independent, The Daily Telegraph, The Times and the like. However, with the society and consumer patterns ushering in the digital age, the monopoly of these print newspapers is staggering to maintain their identities in the consumer market. All the above named newspapers and many more have their corresponding online portals for news consumptions through mobile phones and computers.

This much talked about newspaper is called The New Day. Interestingly, it was launched on the 29th of February 2016, which comes once in every four years (and a date which would go down in history marking actor Leonardo DiCaprio’s Oscar win after six Academy nominations). The marketing strategy for this newspaper is very unique. On the 29th of February, it would be given away free to attract new readers. Thereafter, for the first two weeks it would cost 25 pence; following which it would be raised to ‘full price’ at 50 pence. Comparing a nominal fee of 50 pence with other newspapers costing over a pound, those who prefer newspapers to online consumption of news might want to give this paper a shot.

 

Coming to the paper itself, the publishers (The Trinity Mirror) have acknowledged the presence of the online news consumption. But they have justified their paper by stating:

“It has to be a new type of newspaper. And everyone can have a voice. Be they the Prime Minister or passer-by on the street. Because both deserve to be heard. Our stories will be selected to impress our readers, not to impress other journalists. We’re just fairly normal people who want to create a paper you’ll enjoy. ”

 Indeed, the newspaper takes a fresh look on delivering stories to its audience. Instead of having a hard news as its top story, its front page adorns snippets of a feature story titled ‘Too Much Too Young’, a study based on the lives of the young children who help in taking care of their parents. The paper comprises all kinds of stories – politics, sports, research study features, opinion articles, photographs, activities and crosswords and even a quote of the day. But what sets it apart is its neutrality or impartiality. It puts forward all views on a certain incident or event and lets the audience decide for themselves which views to support.

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Two Interesting Articles (above)

Two articles that caughtmy eyes, were titled ‘Too Much Too Young’ and ‘Would you help a child being bullied? ’. The  former because, often we have heard how children must take care of their parents, but by children one certainly does not mean those falling within the age group of ten and under; and the latter because, bullying is a big issue in contemporary society. The aftermath of bullying could demoralise a person to such an extent that psychiatric help might be required or in worst cases it might lead them to commit suicides.

Out of curiosity (and University work) I have been to two different newspaper stores, one in the MediaCity and the other in Rochdale. The store supervisors in both the shops have given me a statistics of about three New Day being picked up by their customers out of the sample stacks of fifteen newspapers sent to them. Personally, even if the statistics might not seem very alluring, the newspaper was launched just today and it should be given some time to build an audience for itself. The success or the failure of this paper would only be seen as the time goes by, but for the initiative of launching it in print with no online website, the publishers should be congratulated for their effort.

Print versus digital is a much debated topic in contemporary media. What is your opinion on the launching of a purely print edition? It is a risk or an answer to the challenge the print media is facing from the digital media? Let me know of your opinions.

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My Tips to Survive in this City . . . .

At the end of 2015, it is best that I contemplate on what is necessary to have/ learn/possess/ do to survive in Manchester. The city is lovely and accepts you the way you are so you would not need to change much. But here are few things that you have to adapt to if you plan on staying here for a long time.

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  1. Have an array of shoes. From walking shoes to snow boots to fashionable shoes and slippers etc. etc. etc. This is because you have to walk walk and walk a lot. No matter where you go, you have to walk. So, you might as well own good shoes , check their soles once in a while, change your shoes if they are worn out (Lots of good shoes are available on sale).  Please Go Out and Own your perfect comfy sets of shoes! umbrellas
  2. Never ever  step out of your front door without a muffler, gloves, cap/hat, unbrella or rain coat. Well not so much of a rain coat, but Umbrella is a must. In fact, it is best if you own more than one. You never know when a strong gale will blow your umbrella away.  In short DO NOT CATCH A COLD !
  3. Life survives a lot here on coupons. You have coupons behind bus tickets, in magazines, in newspapers and various other places. Collect them and use them, cause they really work and you do get discounts. Also, if you are a student then keep your ID Card at hand, you might get an extra student discount.
  4. A lot of magazines and newspapers here are free. Grab them and read them. For a person like me, who was allergic to any kind of newspapers, I  have taken to all free newspapers and magazines to kill my boredom. Today, I probably read more newspapers and mags than I have ever read in my life.
  5. You cannot forget to wish people. All conversations here start with a “Hello, you all right? ” or “Hiya, You OK?” . Do not panic when at the end of a conversation people say “Thanks Love” . A “Thank You” to the bus driver is mandatory. So, lets start revising on our manners again.
  6. A strong GPS system on your mobile phone would certainly do you good. If you are to live in this city on your own then you might as well know which place is which and do not get lost. I have marvellous experiences of getting lost in the middle of this city and let me tell you, it is not a good experience. So please avoid it if you can!sunny day
  7. Love bright and sunny days where you can tan yourself a little? Bid Good-bye to them! A bright and sunny day is a rare occassion. It rains mostly everyday. In fact, more than the rains, it is the  cold wind which is difficult to cope up with.
  8. When in Manchester, you just cannot leave the city without seeing some famous places in and around the city. In Manchester, apart from the regular Museums and Art Galleries, MediaCity UK, Castlefield, Trafford Centre, City Centre with the City Council and Northern Quarters are a must. Around Manchester, Oxford, Cambridge, Cardiff, Liverpool, Stockport, Macclesfield, Warwick are places that cannot be missed.
  9. Have a bank account. Nearly every place here accepts card payments so you need not carry any cash at all. Although, keeping a one pound change always helps especially while taking out trolleys from the trolley park in shopping malls!intro+the+scribble+diary
  10. Lastly, keep a scribble diary. Not that it is necessary but I maintain one where mostly crosswords and other such puzzles are solved. But I think I maintain the diary to keep my sanity more than anything. With mostly nothing to do during the festive season this diary helps me cope up with my boredom.

I hope this helps you get a taste of some of the mandatory stuffs needed to survive in this city. If you think there is something missing in this listicle please feel free to add it. Thanks.

See you again in the Next Year with more such posts on this interesting city :).

Student Life in Manchester

Every year, hundreds of young students come to Manchester to study . It is obviously a difficult decision to make to leave one’s home , family and friends and come to a new country altogether and settle themselves . For the first few days, everything looks alien and one remembers friends and family more than anything. But as time flies, and one gets busy with academics and exploring the ways of this city; he/she comes to terms with the fact that they have to adjust to this place. Curiosity takes over and one tries to discover more about this city; to spend some time with friends to create memories which can be cherished throughout one’s life.

This post is an Audio-Interview of my friend, Lovelyn who came all the way from Malaysia to study in the University of Salford, Manchester. Here is how her life shaped up in this country.

 

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Lovelyn Anne Marie Goh